Duplicate URL cleanup
Fix internal links that point to /collections/.../products/... paths so authority goes to one clean product URL.
SHOPIFY SEO AGENCY
Shopify SEO
Shopify SEO services built around how Shopify actually works
Shopify makes selling easy, but it creates SEO problems you can't fix from the default settings. Our Shopify SEO experts work around the platform's limits so your collections and products rank.
Request your free Shopify SEO auditNo obligation. A conversation about where you are and what comes next.
YOUR STARTING POINT
Get the most from Shopify, without fighting it
- Duplicate product URLs and canonicals
- Theme speed and app bloat
- Collection pages that rank and convert
First, we listen. Then we review. Only then do we recommend a scope.
FOCUSED ON YOUR STORE
The work that moves you forward.
Your engagement is shaped by your goals and starting point. Here are the areas we can work on together.
Collection page SEO
Add useful copy, headings and internal links to collections so they rank for high-intent category searches.
Theme speed & app audit
Find the apps and theme code slowing your store, and remove or replace what you don't need.
Structured data
Fix or extend your theme's Product, Breadcrumb and Organization schema so it's complete and valid.
Filters & tags
Stop filter and tag pages from creating thin, duplicate URLs while keeping them useful for shoppers.
Shopify Markets & international
Set up hreflang, domains and translated content correctly when you sell in more than one country.
What makes Shopify SEO different?
Shopify SEO is different because the platform controls parts of your site you can't change directly, such as fixed URL prefixes like /products/ and /collections/ and an auto-generated robots.txt and sitemap. Good Shopify SEO means knowing which limits matter and how to work around them in your theme and settings.
Most Shopify stores share the same set of problems, which is why we start with a Shopify-specific checklist rather than a generic audit:
- Duplicate product paths: many themes link to products through collection URLs, creating multiple versions of every product
- App bloat: every installed app can add scripts to every page, even after you stop using it
- Thin collections: collection pages with a product grid and no text struggle to rank
- Tag and filter pages: these can be indexed as near-duplicate pages
- Incomplete schema: many themes miss fields such as brand, GTIN, availability or reviews
What our Shopify SEO services include
We cover the full range of Shopify SEO, from theme fixes to content. We work in your Shopify admin and theme code, or with your Shopify developer if you have one.
The work usually falls into three phases. First, technical cleanup: duplicate URLs, canonicals, redirects, speed and structured data. Second, page optimization: collection pages, product titles and descriptions, image alt text and internal linking. Third, growth content: buying guides and comparisons that rank for research searches and link to your collections. For the wider strategy behind this, read our guide to ecommerce SEO strategy.
Why work with a Shopify SEO specialist?
A Shopify SEO specialist knows which fixes need theme code, which need an app and which aren't worth the effort on the platform. That saves time and avoids changes that break your store or your next theme update.
We also know when Shopify isn't the issue. Sometimes the real problem is a site-wide technical problem, such as a migration that lost redirects, which our technical SEO services cover in depth. If your store isn't on Shopify, see our ecommerce SEO services instead.
Getting your Shopify store ready for AI search
AI shopping assistants and answer engines rely on clear product data and well-structured pages. Shopify stores with complete product schema, descriptive product copy and helpful collection content give these systems more to work with.
We make sure your theme outputs complete structured data, your product descriptions answer real buying questions, and your key pages are readable without JavaScript. For a dedicated focus on this channel, see our AI search optimization for ecommerce.
Who it's for
Established Shopify brands with proven products and steady sales
Stores that switched themes or migrated to Shopify and lost rankings
Brands with slow storefronts and a long list of installed apps
Stores selling internationally with Shopify Markets
Founders who want a Shopify SEO consultant who explains each change
A simple first step. A tailored plan.
STEP 01
Tell us where you are
Share your store, your goals, and the challenges you want help with.
STEP 02
Free audit & discovery
We review your starting point and talk through your opportunities together.
STEP 03
Get your custom scope
We recommend the next steps and pricing based on what your business actually needs.
FAQ
Yes, Shopify is a solid platform for SEO, with clean hosting, automatic sitemaps and editable titles and descriptions. Its limits, such as fixed URL structures and theme-generated duplicates, are manageable when you know how to handle them.
Apps can help with tasks like bulk meta tags or image compression, but many stores install several overlapping apps that slow the site down. We review what you have and recommend keeping only what earns its place. Many fixes are better made directly in the theme.
Yes. The usual fix is to update your theme so collection grids link to the main /products/ URL, and to confirm canonical tags point there. It's one of the most common and valuable Shopify fixes we make.
Yes. Shopify Plus stores often have more complex setups, such as multiple markets, custom checkout scripts and headless frontends, and we plan the SEO work around them.
It depends on your catalog size, theme, number of markets and how much implementation you need. We scope the work after a free Shopify SEO audit, so you pay for what your store needs.
Request a free Shopify SEO audit using the form on this page. We'll review your store, share what we find and recommend next steps, with no obligation.
LET'S TALK ABOUT YOUR NEXT STEP
Request your free Shopify SEO audit.
Pricing depends on where you are in the process, your goals, and the support you need. Your audit and discovery call will determine the scope and pricing.
- Free initial conversation
- No fixed package or one-size-fits-all quote
- No obligation to move forward